Strategic Business Analyst

Company Name:
Numeric Recruiting and Staffing
Job: #5670 Strategic Business Analyst
Strategic Business Analyst
This role requires specialized knowledge of the performance of overall product lines, marketing channels, customer performance and business processes, along with translation of that knowledge to both ongoing and new initiatives focused on maximizing ROI from product lines and marketing efforts. This position differentiates itself from a Business Analyst lead by substituting strengths in marketing design for strengths in strategic thinking and technology.
Have to be very technically solid as this individual has to be able to write code. SQL is a must.
Responsible to run all queries through a Microsoft SQL server
Experience with Data mining and predictive modeling. (more important to just know the business behind it). Be able to organize the data and analyze the output.
Responsible for analyzing the output (weighted sources) to determine which models would be most beneficial
Experience with A/B testing
10% building models, 50% determining LTV of customers and making recommendations on how information will affect the business.

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